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Business Lawyer Guides for Search, Ads and Intake

These business lawyer guides take the channels a business law practice can use to meet owners who need counsel, one topic at a time. Each is written for the attorney or administrator who has to decide, with nothing legal and nothing promised.

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Pull the guide for the channel or matter your firm is weighing

The pages run from the whole-picture view of firm marketing to Maps, reviews, ads and the keywords owners type before they hire counsel.

  • Marketing

    Six kinds of owners, one consultation calendar: how each finds a firm and which channels to set up first.

  • Keywords

    Real search phrases for business law, sorted by matter, place and buyer posture, plus the searches to keep out of your ads.

  • Local SEO

    Google Business Profile, map pack and call tracking for a law office, without a keyword-stuffed name or a borrowed address.

  • AI Search

    Keep the facts assistants read about your firm true: offices, matter types, states, hours and how a consultation is booked.

  • Content Marketing

    Consultation, billing, intake and practice-area pages drafted for owners and read line by line by the firm's attorney before anything is published.

  • Review Management

    Watch the firm's reviews, keep replies short and approved, and leave client confidentiality exactly where the attorneys want it.

  • Lead Generation

    Consultation requests from owners and referrers whose matter and place fit the firm, through channels the firm owns, never resold inquiries.

  • Link Building

    Chamber pages, bar listings and referral-source pages that name a firm truthfully, plus the cleanup of old and duplicate listings.

  • Website Design

    A practice site built around the consultation request: a page per matter type, honest billing options, real offices and a form with no confidential fields.

  • Google Ads

    Search campaigns split by matter type and place, kept inside the counties where the attorneys practice and approved by the attorney before launch.

  • Bing Ads

    Where Bing Ads (Microsoft Advertising) fits beside Google for a business law practice, and how to test it small.

  • Meta Ads

    Introductions, event notices and general-information posts shown to local owners and founders, reviewed by the attorney before they run.

Still unsure which practice areas deserve a page first?

If a guide raises a question about your own matters or offices, write to the agency and say which ones you have in mind. Leave client details out of the note.

Which practice areas should the phone ring for?

Name the formation, contract, lease or dispute work your attorneys handle best and the places they practice. There is nothing to prepare. Keep client names and case facts out of the note, because this is a marketing inquiry and not a legal one.

Send a note about your firm's marketing

Two or three lines about your firm are enough. Please leave out confidential information, client names and case details. Sending this form does not make us your lawyers, and nobody here gives legal advice. A person reads every message.

Tell us which matters your firm wants more of.

Say which practice areas keep your calendar full, which ones you would like to take on more of, and where your attorneys practice. You get one monthly figure and a straight read on what fits. Leave client names and case details out of the note, since this is a marketing inquiry and not a place for confidential information.

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The stack of pages being initialed is an illustration. It predicts nothing for any firm, client or matter.