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Business Law Marketing Services Built Around Two Ways of Working

Business law marketing services come down to two choices. Organic Growth builds the pages and listings that owners find over time, and Paid Ads puts the firm in front of owners searching this month. A practice can run one, or both side by side.

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Match the engagement to how the intake desk looks this quarter

A firm with a thin calendar and a long runway starts differently from a firm that opened a second office last week. Read both cards, then see which one fits the matters you want to take on next.
Found by owners who are shopping for counsel

Organic Growth

One monthly fee covers three jobs: pages that can rank for the matters you want, a Google Maps listing that matches your real intake hours, and written firm facts that AI assistants can repeat accurately. Each draft goes to your attorney for review before anything is published, and any question about bar advertising rules stays with the attorney. The upper two tiers extend this to a website we build and operate.

See the search workCompare the monthly tiers

Written into the engagement

  • New pages for each practice area, matter type and city or county that should send you more inquiries
  • Every draft sent to your attorney for approval before it goes live, because advertising rules vary by state and the firm answers for its own marketing
  • Quiet technical repairs: sluggish pages, missing titles, dead links and oversized files
  • Google Business Profile claimed and tuned for each office, with categories chosen from Google's current list
  • Duplicate listings merged, plus a review-invitation routine your own counsel signs off on
  • Practice areas, jurisdictions, intake steps and how a consultation works written as plain facts for AI assistants to draw on
  • Monthly Strategic Content Assets, each one aimed at a single practice area
  • A monthly report that sets calls, form requests and booked consultations beside the work we shipped
  • A website built around your practice areas and run by us from start to finish (Gold and Platinum)
Ads for the owner who needs counsel this month

Paid Ads

Campaigns are grouped by matter type and kept inside the states and counties where your attorneys practice. The platforms invoice you for clicks directly. Our monthly fee covers building and tending the campaigns, and nothing flows through us. Ad text and landing pages reach your attorney before launch.

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Written into the engagement

  • Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), blended to suit the matters you want more of
  • Ad accounts owned by your firm, with you holding the login
  • Campaigns grouped by matter type and limited to the states and counties where your attorneys practice
  • Negative keywords that screen out job seekers, template and form shoppers, law-school and bar-exam searches, and questions with no intent to hire
  • Call and consultation-request tracking switched on ahead of launch
  • Ad copy, landing pages and targeting choices sent to your attorney for approval before they run
  • Click charges paid by you to each platform, never routed through our invoice
  • A monthly report that ties spend to calls and consultation requests rather than impressions

Where the fees for both are posted, and who approves the drafts

Figures for each service sit on the pricing page, so a managing partner does not need a call to learn what a month costs. Ad management is a flat monthly fee, and the platforms bill the firm directly for clicks. Whichever way you go, drafts travel to your attorney first, since lawyer advertising rules differ from state to state and the firm answers for what carries its name.

If the two cards still blur together, the business lawyer marketing page walks through six kinds of inquiry and the channel each one tends to use, and the search page shows how a site gets organized around matter types.

One note about your practice areas is enough to begin

Say which matters you want more of and which counties your attorneys cover, and we will answer with a monthly figure and a straight read on fit. Client names and case details stay out of the note, and the posted prices are there if you would rather read first.

Which practice areas should the phone ring for?

Name the formation, contract, lease or dispute work your attorneys handle best and the places they practice. There is nothing to prepare. Keep client names and case facts out of the note, because this is a marketing inquiry and not a legal one.

Send a note about your firm's marketing

Two or three lines about your firm are enough. Please leave out confidential information, client names and case details. Sending this form does not make us your lawyers, and nobody here gives legal advice. A person reads every message.

Tell us which matters your firm wants more of.

Say which practice areas keep your calendar full, which ones you would like to take on more of, and where your attorneys practice. You get one monthly figure and a straight read on what fits. Leave client names and case details out of the note, since this is a marketing inquiry and not a place for confidential information.

Schedule A Call With Our CEO Write to the intake desk

The stack of pages being initialed is an illustration. It predicts nothing for any firm, client or matter.